Web Traffic Analysis
If you want to reap the benefits of localisation for your brand but feel unsure which markets to target, we recommend starting with your web traffic data. This can tell you a lot about who’s visiting your website, who isn’t, and where there are disconnects between demand and conversions. By looking at web traffic data points such as country, browser language settings, engagement indicators and more, we can help you to better understand the data from a localisation perspective and use it to get the most out of your investment.
Reach More for Less
The more languages you offer, the greater your reach will be – but your localisation budget is finite, and the line has to be drawn somewhere. After first choosing the languages in your most obvious target markets, it can be hard to know where to allocate your remaining budget. After all, the last thing you want is to spend money on content that might not make an impact. This is the greatest advantage of taking a data-driven approach – it helps you reach more people for less, maximising your growth potential and minimising wasted spend.
Get Started
Getting Behind the Numbers
What does it mean if your website is receiving lots of traffic from Denmark but receiving few orders from this locale? There are many possible explanations – one is that interest is high, but the actual user experience on your website is frustrating the customer journey. Perhaps because users can’t easily find the information they need, or maybe because your website fails to instil them with confidence in your brand. At Comunica, we can help you get behind the numbers by considering your web traffic data within the wider cultural and linguistic context. This will help you to decide whether to localise for Denmark or not and, if so, what approach to take.
Get Started
Country Data, Browser Preferences, Engagement Metrics & More
Our analysis goes beyond simply looking at the country each visitor is connecting from. We also look at browser language settings and engagement metrics such as the amount of time each visitor spends on your site, at what point they drop off and how they interact with your content. Plus, in addition to looking at the visitors you do get, we also consider the ones you don’t – namely by looking at disconnects between your data and the market research. By taking all of this information together, we can get a good idea of where the growth potential lies and provide you with strategic advice on the next steps to take.
Get Started
One Language, Many Doors
It may be obvious that the more native speakers a language has, the more people it can help you to reach, but there are other factors worth considering. For example, did you know that Swedish is also an official language in Finland? This means that localising into Swedish will not only help you reach customers in Sweden, but it will also give you clout with Finnish buyers. Moreover, because Swedish is mutually intelligible with Danish and Norwegian, having a Swedish translation on your website may even help users in these countries who find it more comfortable to read in Swedish than in English. We take these insights into consideration when providing you with advice, pointing you towards similar opportunities where they exist.
Get Started
No More Missed Opportunities
Web users are fickle and quick to close tabs – we’re sure you’ve been there. When we’re looking for a new product or service, we’re bombarded with options and need to quickly rule out the least suitable. One of the first criteria we use here is whether or not we can access information in our language – if not, why make the effort when there are dozens of other pages already localised and adapted for me? By using real data to find out what kind of language support your visitors need, you can reach more people, stem your bounce rate, and turn more visits into conversions.
Get Started
Start Small and Scale
Rome wasn’t built in a day, and your website doesn’t need to be either. Based on our analysis, you may decide to go all in right away – or, you might decide to translate just a few key pages to begin with, in one language or in several. This allows you to explore interest, experiment with different possibilities, and gather more information before deciding where to focus your efforts. Website localisation isn’t a one-off activity, it’s a process, and it can go at whatever pace is right for you.
Get StartedFAQs
Find the answers to some common questions about our web traffic analysis service here.
Got a question you can’t see here? Send us an email and we’ll get you an answer!
Why analyse web traffic data before localising?
Analysing web traffic data helps you make informed localisation decisions based on real user behaviour rather than assumptions. By identifying where your visitors are coming from, which languages they use, and how they interact with your site, you can prioritise the languages and markets with the highest potential return. This approach reduces risk, avoids unnecessary translation costs and ensures your localisation strategy is aligned with actual demand.
What metrics do you analyse (e.g. location, language, bounce rate)?
We analyse a range of metrics to understand both where your users are coming from and how they interact with your content. This typically includes geographic location, browser and device language settings, traffic volume by market, engagement metrics such as bounce rate, time on site and pages per session, and conversion data where available. Together, these insights help identify high-potential languages and markets, as well as areas where localisation could significantly improve performance.
Do you look at country data or browser language settings?
We analyse both. Country data shows where your users are located, while browser and device language settings reveal the language they actually prefer to use online. Looking at both together provides a more accurate picture of real language demand, especially in multilingual countries or regions where English is commonly used as a second language. This combined approach helps avoid misleading assumptions and leads to smarter localisation decisions.
How does this approach improve ROI on localisation?
By basing localisation decisions on real web traffic data, this approach ensures investment is focused on languages and markets with proven demand. Instead of translating content speculatively, you prioritise audiences that are already engaging with your site or showing clear growth potential. This reduces wasted spend, accelerates time to impact, and increases the likelihood that localisation delivers measurable results in terms of engagement, conversions and revenue.
What do we need to provide to get started?
To get started, we typically need access to your web analytics data (such as Google Analytics or GA4), or exported reports if direct access isn’t possible. We’ll also ask for some background on your business goals, target markets and any existing localised content. This allows us to align the data analysis with your objectives and deliver practical, actionable recommendations.
We are also curious…
Five Questions for You
Answer five questions and get a 10% discount on your first order.
Localisation is a crucial step in every major growth journey. It’s what allows big brands and market leaders to go from regional small fry to big player on the global arena. Without it, there will always be a barrier inhibiting all growth past a certain threshold.
"*" indicates required fields
Web & Marketing Services
Taking your business global means more than just translating words – it requires a fully integrated approach to web and marketing strategy. Whether you need to translate website content, implement localised SEO, or invest in multilingual content creation, our services are designed to help you stay relevant, visible and persuasive. Simply put, we help brands maintain a diverse, dynamic and multilingual presence in all markets.
Multilingual language services are not a cost. They are a smart investment in growth and revenue.
AI & Data Services
Harness the transformative power of AI translation to accelerate your global communication strategy. By blending cutting-edge artificial intelligence with human expertise, we deliver sophisticated content adaptation that maintains cultural authenticity while maximising efficiency. Our AI translation workflows combine automated quality assurance, data-driven market insights and intelligent content generation to create scalable multilingual solutions. This strategic fusion of technology and human oversight ensures accuracy, relevance and impact across all your target markets.
Consultation Services
Conquer new markets and find your voice with our expert consultation services. From crafting a culturally attuned content strategy to designing a data-driven market entry strategy, our consultation services equip you to connect with your audiences authentically. Whether you’re entering the Nordics or scaling globally, we help you navigate the nuances of cultural adaptation and build strategies that resonate across borders.
Multimedia Services
Professional audio transcription unlocks the full potential of spoken content – making podcasts, meetings and presentations searchable, translatable and accessible. Meanwhile, expert subtitle translation ensures your video content resonates globally with perfectly timed, culturally adapted text that preserves meaning and emotion. From voiceovers to closed captions, multimedia localisation creates inclusive experiences that connect with diverse audiences across every platform and format your brand inhabits.
Layout Services
Professional translation layout services bridge the gap between linguistic accuracy and visual presentation. When content crosses language barriers, text expansion or contraction can disrupt carefully designed templates, breaking user interfaces and compromising brand consistency. Our translation layout services integrate formatting considerations from project inception, ensuring your multilingual content maintains its intended impact across all platforms. With us, you get functional texts that fit the right format.
