Web & Marketing Services
Taking your business global means more than just translating words – it requires a fully integrated approach to web and marketing strategy. Whether you need to translate website content, implement localised SEO, or invest in multilingual content creation, our services are designed to help you stay relevant, visible and persuasive. Simply put, we help brands maintain a diverse, dynamic and multilingual presence in all markets.
Multilingual language services are not a cost. They are a smart investment in growth and revenue.
Global Reach Means
Real Returns
Your web and marketing efforts are two sides of the same coin. That’s why we champion a holistic approach – with a quality website forming the core, and ancillary services such as SEO and social-media campaigns driving traffic and engagement. When all this is done right, you’ll find that every cent you spend on speaking across cultures is money you will see returned as conversions, sales and consumer trust.
At Comunica, we offer a range of web and marketing services that are designed to keep you dynamic, engaging, consistent and relevant – not just in your core language, but in all the ones you need.
Website Translation & CMS Integration
Your website translation needs to be flawless – accurate, engaging and functional. That goes without saying. Equally important, though, is the ability to integrate with your go-to content management system. This streamlines the translation process, boosts efficiency and ensures harmony across all languages on your website.
When you work with us, you can choose between a one-off website translation, or a smart localisation pipeline that automatically sends through new content for localisation. This automates the continued evolution of your website and enables maximum consistency for zero manual effort. It’s smart, future-focused and, best of all, entirely hassle-free.
SEO Localisation
Maintaining a successful multilingual web presence is about more than just speaking the right language. You also need to be visible to the right people. That’s where localised SEO comes in. By researching and implementing the right keywords for your target market (ideally from the very beginning of the process), we can ensure your website is optimised for local search habits in every language.
This means you will be able to climb the search rankings and beat out your competitors for that coveted top spot – the one that research shows will soak up the vast majority of internet traffic before others even get a look-in.
Google Ads
Alongside website translation, a Google Ads campaign can help boost your visibility and drive up clicks and conversions to consolidate your position in a new or existing market. We can either localise your existing Google Ads or create entire campaigns from scratch – making sure in each case to tailor your messaging to local nuances and to fine-tune it through A/B testing.
Google Ad campaigns are also a great way to dip your toes into a new market. We can help you run tailored and targeted campaigns in one or several different languages to gauge interest and test the waters before committing to a fuller website localisation process. A smart and cost-effective way to explore your expansion options.
Multilingual Content Creation
Your brand voice is not an artefact – it’s a living entity. The best brands continue to grow, expand and evolve their websites and communications as time goes on. A common pitfall, though, is that they do so only in their primary language, while the others are left in neglect. This diminishes their effectiveness and erodes your ROI.
To help keep your multilingual content working for you over time, we offer a multilingual content creation service that not only keeps your voice alive, but in conversation with the target market. From blog posts and articles to product descriptions, social-media content and more – if your brand needs it, we’ve got you covered.
Social Media Management & Localisation
Social media is where brands live. It’s where they come face-to-face with their people and form a part of their daily lives. But social media can also be time-intensive – especially when multiple languages and cultural contexts are involved. That’s why the smartest brands outsource this essential task to an expert in the area.
We can keep your multilingual social accounts active and alive, constantly feeding them with fresh content that matches your tone of voice and conversion objectives. This keeps your presence steady and helps to build trust, showing foreign consumers that you value and understand them, and that you are a part of the conversations and dialogues that build their world.
Email Marketing Localisation
Reach your audience directly with localised email campaigns straight to their inbox. Alongside social media marketing and the continuous evolution of your website, this is another key way to remain active, relevant and present – maintaining a steady flow of new and returning visitors to your website long after you first go live.
We can localise existing marketing campaigns or create market-specific campaigns from scratch, using cultural nuance and a flair for language to craft emails that generate clicks and stay out of the trash can.
Performance Marketing & Optimisation
We help you keep your eye on the ball. Because going live doesn’t mean launching into a vacuum. The world continues to change – and you need to keep changing with it.
A common mistake when it comes to website localisation is that many customers see it as a one-and-done solution. But monitoring website performance is essential to long-term success. Working with a partner that can help you optimise and adapt not just in English, but across multiple languages, will give you a sure-fire edge over the competition.
Linguistic Clean-Up
We can perform a deep clean of your website and review all content for linguistic errors, outdated terms or specific phrasings that you want to remove from your site. There are no limits to the scope we can apply here, and we can offer this service in whatever language or languages you need.
Whether it’s a case of freshening up subpar text, improving the language to make sure it is inclusive and accessible or updating old references or terms that are no longer relevant, we can scrub your website from top to bottom. The end result will be something functional, improved and fully in line with your needs.
Next-Level Marketing Translation
What sets marketing translation apart is the need for a strong, confident voice that’s brimming with personality and able to set just the right tone for your rapport. Word-for-word translations just won’t cut it – they’ll leave you sounding stilted, out-of-touch and maybe even like you don’t really know what you’re talking about. Why would anybody choose to place their trust in a brand like that? At Comunica, we understand what it takes to make marketing copy sparkle, shine and actually do what you’ve created it to do – build trust and convert your audience into loyal customers.
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Clients Who Trust Us
Clients Who Trust Us
We have used Comunica for a number of different translation projects, big and small. What sets them apart from other agencies is their responsiveness and ability to communicate clearly about project scope, deadlines, needs etc. Everything is clear from the start and deliverables are as agreed upon. We are very satisfied with their services and we will definitely be back in the future!
The team at Comunica has demonstrated the skill and ability to correctly localise gaming content, taking into account the relevant target market. The team has also demonstrated proactiveness by raising relevant questions about contextual cues both before and during the translation process.
A million thanks for making everything so easy for me … I really appreciate it. It’s been an absolute pleasure working with you. Working like this is such a joy. A big warm hug!
We work with Comunica because of the people 🫶 Great collaboration with your team, always lovely to work with. In addition, you are flexible and willing to test new ways of working and I value that a lot!
We chose Comunica as our main localisation vendor for two main reasons: as a successful company in the Nordics, we felt it was paramount to us to partner up with a vendor that is culturally sensitive to, and rooted in, the Nordic culture, regardless of the language pairs we ended up working with, which have often gone beyond the mere Nordic languages. Secondly, the “boutique” nature of Comunica, vs the more traditional, generalist LSPs, gave us the assurance that our brand was going to be treated and represented with care, and not as just another client.
FAQs
Check out our frequently asked questions to learn more.
Got a question that you can’t see answered here? Send us an email and we’ll add it!
Why choose Comunica for a website translation project?
Two reasons: (1) we take a holistic approach and (2) we can set you up with a smart localisation infrastructure that will make continued maintenance and development a piece of cake. In other words, we won’t just hand you over a functional translation and call it a day – we’ll help you to search-engine optimise and fine-tune your texts for optimum effect, and we’ll work with you to automate localisation workflows so you can keep your website dynamic and up-to-date in all languages, at all times. Learn more about our method here.
Is it not effective to run campaigns in English only?
Marketing in English is great – it’s broadly accessible and will help you reach lots of potential customers. But, if you really want to drive up conversions in foreign markets, research has consistently shown that localised content works best. Running targeted multilingual campaigns will considerably boost your chances of resonating and building long-term brand recognition, and the return on investment is solid. Check out our pricing and ROI page here for more information.
What is marketing transcreation?
Marketing transcreation is a creative translation process that specifically aims to boost earnings through greater visibility and conversions. You provide a framework text in your original language, alongside a short brief outlining your objectives, and our linguists take care of the rest. Paying close attention to cultural nuances and local conventions, they will craft a new text that conveys the message of the original in the most convincing and authentic way for the new market. You can read more about transcreation here.
What is a localisation pipeline?
A localisation pipeline refers to the flow of documents from your company to our linguists and back. The companies that succeed best at multilingual marketing are those with structured systems in place that collect together all localisable content and pass it on through the pipeline – using as much automation as possible to minimise manual tasks and close gaps. We can help you set up a smart pipeline that will ensure maximum success with minimal effort. Discover more on our technology pages, where you can read about how we work with integrations, automation and more.
What are the benefits of running a multilingual Google Ads campaign?
Research has consistently shown that Internet users are considerably more likely to engage with web content in their own language – but despite this, many multinational brands continue to rely on English-only advertising. This presents a huge opportunity for savvy brands to get an edge on their competitors and drive up conversions through smart multilingual messaging. The ROI rates are generally high, and you can avoid wasting budget on users who don’t understand your message in the wrong language. Speak local, go global!
When is the best time to implement SEO?
When creating or localising your website. By incorporating SEO from the very start, we can do all of the necessary research in all languages and implement the keywords from day one. This is the most effective approach as texts can be crafted around keywords for a faster, cheaper and more natural result. That being said, we can of course also help you to implement keywords into older web texts or to update your SEO as needed. Learn more about SEO here.
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Localisation is a crucial step in every major growth journey. It’s what allows big brands and market leaders to go from regional small fry to big player on the global arena. Without it, there will always be a barrier inhibiting all growth past a certain threshold.
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Language Services
There are many ways to be multilingual, and navigating today’s marketplace demands flexible language solutions tailored to diverse needs and budgets. Our comprehensive transcreation services transform marketing content to resonate authentically with local audiences, while machine-translation post-editing delivers cost-effective accuracy for high-volume projects. Combined with meticulous proofreading services that ensure polished, error-free content across all touchpoints, we provide the full spectrum of linguistic expertise.
AI & Data Services
Harness the transformative power of AI translation to accelerate your global communication strategy. By blending cutting-edge artificial intelligence with human expertise, we deliver sophisticated content adaptation that maintains cultural authenticity while maximising efficiency. Our AI translation workflows combine automated quality assurance, data-driven market insights and intelligent content generation to create scalable multilingual solutions. This strategic fusion of technology and human oversight ensures accuracy, relevance and impact across all your target markets.
Consultation Services
Conquer new markets and find your voice with our expert consultation services. From crafting a culturally attuned content strategy to designing a data-driven market entry strategy, our consultation services equip you to connect with your audiences authentically. Whether you’re entering the Nordics or scaling globally, we help you navigate the nuances of cultural adaptation and build strategies that resonate across borders.
Multimedia Services
Professional audio transcription unlocks the full potential of spoken content – making podcasts, meetings and presentations searchable, translatable and accessible. Meanwhile, expert subtitle translation ensures your video content resonates globally with perfectly timed, culturally adapted text that preserves meaning and emotion. From voiceovers to closed captions, multimedia localisation creates inclusive experiences that connect with diverse audiences across every platform and format your brand inhabits.
Layout Services
Professional translation layout services bridge the gap between linguistic accuracy and visual presentation. When content crosses language barriers, text expansion or contraction can disrupt carefully designed templates, breaking user interfaces and compromising brand consistency. Our translation layout services integrate formatting considerations from project inception, ensuring your multilingual content maintains its intended impact across all platforms. With us, you get functional texts that fit the right format.
