The Value of Language
We offer a range of solutions to fit every budget. Get a quote or read more below.
Machine vs Human:
What’s the Difference?
We offer services on a sliding scale from fully automated to 100% human – with flexible pricing to match. Learn more about the different options and discover what’s best for you below.
100% MT/AI Translation
All machine – no human involvement. Low cost, high risk.
MT/AI Translation + Post-Editing
A human linguist reviews and edits a machine translation. Fast and effective, but more constrained.
MT/AI Translation + Post-Editing + Revision
A human linguist reviews and edits a machine translation. A second linguist then reviews the translation. Slightly slower than the previous option, but with more quality and accuracy safeguards introduced.
Human Translation (Without Revision)
A human translation creates a translation from scratch. Flexible, tailored and quality-driven, but slower and more expensive compared to post-editing.
Human Translation + Revision
A human translation creates a translation from scratch. This is then reviewed by a second linguist. Flexible, tailored and quality-driven, but slower and more expensive compared to post-editing.
Human translation + Revision + Translator Approval
A human translation creates a translation from scratch. This is then reviewed by a second linguist and finally it is returned to the original translator for final approval. Flexible, tailored and quality-driven, but slower and more expensive compared to post-editing.
Transcreation
A highly creative approach to translation that gives the linguist much freer reins. Slower and more expensive, but highly tailored and targeted for the best chances of success.
Understanding Your Return on Investment
Localisation is an investment – Not a cost.
The information in this section can help you better understand the value of localising.
Contact us here if you’d like to discuss more or see the studies behind these statistics.
66% of B2B customers report they will pay more if content is localised:
According to a study by CSA Research, both business customers and consumers are often willing to pay more when website content and product information are available in their local language.
40% of users won’t engage at all if content isn’t in their language:
If your site or app isn’t localised, you risk losing almost half of potential customers who prefer native-language content. At the same time, 76% report that they prefer buying in their own language.
60% higher consumer trust:
A study in the Journal of Business Research found that presenting brand communications in customers’ native languages boosts their trust by 60 % compared to non-localised content.
20–25% average sales uplift:
Peer-reviewed research shows that firms localising marketing materials and product information see a 20–25 % increase in sales in their target markets.
38% improved ad performance:
An empirical study in the Journal of Advertising Research reports that localised digital ads achieve 38% higher click-through rates and can reduce customer acquisition costs by up to 30%.
Let’s talk
Want to Talk It Through? Book Your Free Consultation Today.
Request a Quick Quote
Let us know what kind of text it is you want localised and give us some information about your priorities – whether that be budget, quality or time.
Localisation
Request a quote for a localisation project.
Let us know what kind of text it is you want localised and give us some information about your priorities – whether that be budget, native flow or time.
Use the additional comments field to include information about any special requests or instructions.
Copywriting
Request a quote for a copywriting project.
Give us an idea about what kind of content you want created, including what type of text it is and what subject domain it falls within.
You can use the additional comments field to give us more information about your brief, and feel free to attach any internal style guides you would like us to consider..
Revision
Request a quote for a revision project.
We will look over your existing content – whether it’s a previous translation or original content – and make improvements and corrections as necessary.
Let us know how your text was created and give us some guidance on what kind of improvements or changes you would like to see. You can use the additional comments field to include detailed information about your needs and goals.
Subtitling
Request a quote for a subtitling project.
Let us know what languages you require and provide us with some basic information about your project, such as the total length of your video or videos, and what materials you are able to provide.
Use the additional comments field to provide any special instructions about tone, audience or terminology.
Desktop Publishing
Request a quote for a desktop publishing project.
Give us some information about the type of file you need DTP services for, and let us know whether you can provide editable files and/or an InDesign package.
Use the additional comments field to provide any special instructions or information about the final output you would like to see.
Other
Request a quote for another type of project.
At Comunica, we offer a flexible range of services and expertise – and we are happy to accommodate specific requests. Whether you need advice on penetrating the Nordic market, support with your localisation workflow or something else altogether – we can help.
Simply let us know what it is you need in the additional comments field and we will get back to you with a quick quote.
FAQs
Check out some of the most common questions we get about pricing and localisation costs.
Got a question you can’t see answered on this page? Get in touch and we’ll add it!
Why does human translation cost more?
Because it requires more hours of work. Our human linguists spend more time creating their translations and shaping them from scratch. This increases the price, but it also results in a better and more native flow, and generally in texts that are more engaging and better able to convince and convert. Whether or not this will generate value for you will depend on your specific project type. Read more here.
I can’t find a suitable time in the calendar. What can I do?
Contact us directly. We work on CET, so if you are outside of this time zone, it might be more difficult to find a slot that suits. Please feel very welcome to reach out, and we’ll do our best to accommodate your request. You can use our contact form here.
Why is it worth paying extra for revision?
Revision (or proofreading) is generally good practice when it comes to any kind of text creation. A fresh pair of eyes will bring a different perspective to the text and increase the probability of eliminating small errors and imperfections. We can also use the revision step to involve domain-specific expertise in the case of projects that span different subject areas. If you’re not sure whether you really need this or not, we can advise you on what is best for you and your text.
Why do you offer both human and machine options?
Because human and machine translation both make sense in different situations. For example, clients with limited budgets and factual texts can get excellent results from machine translation. Human translation, on the other hand, is better for texts that aim to convince readers and sell products or services. Check out our slider above to get a better sense of what is right for you.
What is the difference between transcreation and translation?
Translation remains true to the original text, while transcreation involves making changes to adapt the text to a particular purpose. For example, this might mean adding additional information of relevance to the target readership, or adapting the humour or wordplay in a text so that it can work just as well in its new context. To make this possible, clients typically need to provide a brief for transcreation so we can understand exactly what you want to achieve and craft something that will perfectly hit the mark. Read more here.
What kind of ROI can I expect from translating my website?
Translating your website opens the doors to new markets, customers and revenue. To get an idea of the value, take a look at how many visitors you are currently getting from your target markets. What is the scope to increase the numbers by allowing these visitors to access content in their own language? And what kind of value would this uplift in sales mean to your bottom line? This should give you an idea of the potential – and you can always reach out for more assistance on calculating ROI. There is plenty of research to show that localisation yields returns, and we’ve been in this business long enough to advise on what it can do for you. Click here to drop us a line.
We are also curious…
Five Questions for You
Answer five questions and get a 10% discount on your first order.
Localisation is a crucial step in every major growth journey. It’s what allows big brands and market leaders to go from regional small fry to big player on the global arena. Without it, there will always be a barrier inhibiting all growth past a certain threshold.
"*" indicates required fields
